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265 Canal Street
New York, New York

Food Hall Hours:
Mon – Sun: 10AM- 8PM

Retail Market Hours:
Mon – Sat: 11AM- 7PM
Sun: 12AM-6PM

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Joe's Steam Rice Roll

Joe’s Steam Rice Roll started with Chef and Owner Joe Rong’s longing for a steamed rice roll—the way he had it growing up in China: fresh rice batter poured onto a tray, along with fresh meat and vegetables, and all cooked within a steamer.
Serendipitously, Joe’s quest for the ideal steamed rice roll led him back home to Taishan, China, where he learned from masters of the craft as a humble student.
What we do differently is how we make our rice batter: fresh rice grinded daily by a stone mill, and combined with our in-house secret mix to produce a one-of-a-kind soft and chewy texture. 
Our mission is to continuously improve and innovate to share our best version of an authentic taste of our culture with the World.

Food Hall Hours:
Mon – Sun: 10AM- 8PM

Joe’s Steam Rice Roll started with Chef and Owner Joe Rong’s longing for a steamed rice roll—the way he had it growing up in China: fresh rice batter poured onto a tray, along with fresh meat and vegetables, and all cooked within a steamer.
Serendipitously, Joe’s quest for the ideal steamed rice roll led him back home to Taishan, China, where he learned from masters of the craft as a humble student.
What we do differently is how we make our rice batter: fresh rice grinded daily by a stone mill, and combined with our in-house secret mix to produce a one-of-a-kind soft and chewy texture. 
Our mission is to continuously improve and innovate to share our best version of an authentic taste of our culture with the World.

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