February 7th- February 9th
New Balance x Paperboy Paris by Greenhouse @ Canal Street Market
February 7th- February 9th
New Balance has teamed up with Paris-based “restaurant-meets-streetwear” brand Paperboy on collection that includes three menu inspired color ways of the New Balance 801's as well as apparel and accessories.
Canal Street Market was host to a weekend long pop up shop experience that brought consumers and sneaker fans into an outdoor Parisian cafe where the exclusive product can be viewed and purchased. Opening night was celebrated during New York's fashion week with a launch with live music by Kittysayword and iconic sandwiches made by the Paperboy Team.
New Balance has teamed up with Paris-based “restaurant-meets-streetwear” brand Paperboy on collection that includes three menu inspired color ways of the New Balance 801's as well as apparel and accessories.
Canal Street Market was host to a weekend long pop up shop experience that brought consumers and sneaker fans into an outdoor Parisian cafe where the exclusive product can be viewed and purchased. Opening night was celebrated during New York's fashion week with a launch with live music by Kittysayword and iconic sandwiches made by the Paperboy Team.